Disneystore.co.uk

An exciting journey spanning ten years and one of the most high-profile projects I’ve worked on. At a time when e-commerce was still in its infancy, the challenge was to create an online presence to support the overwhelming success of the high street stores.

I led the design and maintenance of the first five online stores. I worked directly with the e-commerce team, pitching ideas and pushing their digital presence forward. Responsible for all online digital content including websites, microsites, competitions, campaigns, illustrations and branding.

One of my older case studies but I will always be immensely proud of the part I played in their online journey.

  • DisciplineUX/UI Design, Branding, Illustration
  • Date2001-2011

Branding for till receipts and store bags

When the first store launched there was a need to promote the new digital platform. I was tasked with creating a new Disneystore.co.uk logo to be used on till receipts and store bags. The goal was to provide customers with a tangible takeaway after their in-store purchase, encouraging them to explore the new online store upon returning home.

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