Due to financial problems brought on by the pandemic, we were seeing a rising number of Sky customers wanting to reduce their package or cancel their subscriptions. The Sky Essentials offer was designed to give customers a scaled back package as a more cost effective option.

The package consists of Sky TV free-to-air channels on a Sky Q Box, Sky Broadband Essentials and Sky Talk Anytime. The offer comes with a 3-year fixed price guarantee at £25 a month. The journey starts with a landing page clearly detailing what’s included in the standard package.

From the landing page, customers are then guided through a simple broadband check to see what speeds are available in their area. If the check is successful, Sky Broadband Essentials is added to the basket, with the option to upgrade to Superfast if more speed is required.

Within the TV step, customers can upgrade to Sky Signature giving them Sky exclusive channels such as Sky Atlantic, Sky One & Two, Sky Comedy and much more. Clear information and pricing is available at every stage with a full breakdown of costs listed within the basket.

The project was a huge success, reducing subscription cancellations by 35% saving the company millions in revenue.